through: Strategic Consulting
We focus on:
01
Early education for children
02
Empowering women
03
Comprehensive education
04
Raise health awareness for disadvantaged groups in society
Why work with us?
Work with us and experience the best of both worlds.
Vision
AICO envisions a world where women and children are empowered to reach their full potential.
Mission
Develop an authentic and informative content ecosystem that supports the comprehensive development journey of women and children.
Core values
Wisdom, sincerity, and happiness are the three core values that shape AICO. We believe that with continuous effort, we can build a better life where women and children can thrive and succeed in their own unique ways.
Our services
Consulting
- Brand development strategy consulting
- Market research and analysis
- Promotion registration
Production
- Multi-platform social media content development
- Graphic design, product packaging, and print material design
- Multi-format video production
- Website design
Our projects
Lotte Mall West Lake Hanoi – Design key visual to celebrate the first anniversary
The Brief
Lotte Mall West Lake Hanoi is one of the most modern and expansive complexes in Hanoi. After a year of operation, it has firmly established itself as an attractive destination, drawing a large number of visitors and fostering a strong sense of community.
To celebrate its first anniversary, Lotte Mall West Lake Hanoi is introducing a special themed visual design project to honor its journey and memorable milestones. The design will incorporate the mall’s iconic imagery alongside distinctive elements of its shopping, entertainment, and dining experiences, creating a dynamic, modern, and inspiring composition. More than just a commemorative symbol, this project reflects Lotte Mall West Lake Hanoi’s commitment to continuously delivering exceptional experiences to its customers in the years to come.
The Brief
Lotte Mall West Lake Hanoi is one of the most modern and expansive complexes in Hanoi. After a year of operation, it has firmly established itself as an attractive destination, drawing a large number of visitors and fostering a strong sense of community.
To celebrate its first anniversary, Lotte Mall West Lake Hanoi is introducing a special themed visual design project to honor its journey and memorable milestones. The design will incorporate the mall’s iconic imagery alongside distinctive elements of its shopping, entertainment, and dining experiences, creating a dynamic, modern, and inspiring composition. More than just a commemorative symbol, this project reflects Lotte Mall West Lake Hanoi’s commitment to continuously delivering exceptional experiences to its customers in the years to come.
Solutions
AICO brings an innovative solution to the key visual design project for the first anniversary of Lotte Mall West Lake Hanoi by seamlessly blending brand identity with a festive spirit. Through a creative design language, the key visual not only reflects the journey of the past year but also sets the stage for future aspirations.
Solutions
AICO brings an innovative solution to the key visual design project for the first anniversary of Lotte Mall West Lake Hanoi by seamlessly blending brand identity with a festive spirit. Through a creative design language, the key visual not only reflects the journey of the past year but also sets the stage for future aspirations.
AICO's role
• Key visual design
AICO's role
• Key visual design
Người Bóc Camp
The Brief
Today’s communication campaigns are implemented through a wide range of approaches and formats, reflecting the diverse issues, stories and concerns within society. Among them, campaigns targeting women, children and Generation Z consistently attract attention for their timeliness, depth of message and community impact.
Người Bóc Camp was created to curate and share representative communication campaigns centered on these three audiences, offering an overall perspective on how campaigns are developed, how stories are told, and how values are conveyed in today’s communication landscape.
The Brief
Today’s communication campaigns are implemented through a wide range of approaches and formats, reflecting the diverse issues, stories and concerns within society. Among them, campaigns targeting women, children and Generation Z consistently attract attention for their timeliness, depth of message and community impact.
Người Bóc Camp was created to curate and share representative communication campaigns centered on these three audiences, offering an overall perspective on how campaigns are developed, how stories are told, and how values are conveyed in today’s communication landscape.
Solutions
Through Người Bóc Camp, AICO presents its agency perspective on the development and execution of communication campaigns, from foundational insights to creative ideas and their resulting impact.
Solutions
Through Người Bóc Camp, AICO presents its agency perspective on the development and execution of communication campaigns, from foundational insights to creative ideas and their resulting impact.
AICO's role
• Research and analyze selected communication campaigns
• Produce and edit videos with a clear, concise storytelling approach
AICO's role
• Research and analyze selected communication campaigns
• Produce and edit videos with a clear, concise storytelling approach
Goo:by – Mega Live Teaser
The Brief
Goo:by is a children’s diaper brand, produced based on Korean technology and quality standards. Currently, Goo:by hosts monthly Mega Live events on e-commerce platforms, offering exciting live shopping experiences and attractive promotions. Prior to each event, pre-event marketing plays a crucial role in generating customer interest and drawing a large audience to the Mega Live sessions.
The Brief
Goo:by is a children’s diaper brand, produced based on Korean technology and quality standards. Currently, Goo:by hosts monthly Mega Live events on e-commerce platforms, offering exciting live shopping experiences and attractive promotions. Prior to each event, pre-event marketing plays a crucial role in generating customer interest and drawing a large audience to the Mega Live sessions.
Solutions
AICO produces Mega Live Teasers with a wide range of concepts, from surprising and emotionally engaging scenarios to moments honoring Vietnam’s heroic mothers or special occasions such as October 20th. Each trailer is carefully crafted to convey Goo:by’s warm, friendly, and trustworthy image, while creating a deep emotional connection with viewers.
Solutions
AICO produces Mega Live Teasers with a wide range of concepts, from surprising and emotionally engaging scenarios to moments honoring Vietnam’s heroic mothers or special occasions such as October 20th. Each trailer is carefully crafted to convey Goo:by’s warm, friendly, and trustworthy image, while creating a deep emotional connection with viewers.
AICO's role
• Script development
• Managing the video production process
• Ensuring quality control in filming and post-production
AICO's role
• Script development
• Managing the video production process
• Ensuring quality control in filming and post-production
CTIN – Internal Event Design & Photography Project
The Brief
The Corporation for Telecommunications and Informatics (CTIN) plans to organize an internal event in 2025, including an awards ceremony and a staff dialogue conference. To ensure the event is well-organized and effective, CTIN requires the design of a consistent set of communication materials and professional event photography.
The Brief
The Corporation for Telecommunications and Informatics (CTIN) plans to organize an internal event in 2025, including an awards ceremony and a staff dialogue conference. To ensure the event is well-organized and effective, CTIN requires the design of a consistent set of communication materials and professional event photography.
Solutions
To support this, AICO created a key visual for the event with a modern, formal aesthetic that aligns with CTIN’s brand culture. In parallel, our photography team covered the entire event, delivering consistent, high-quality images throughout.
Solutions
To support this, AICO created a key visual for the event with a modern, formal aesthetic that aligns with CTIN’s brand culture. In parallel, our photography team covered the entire event, delivering consistent, high-quality images throughout.
AICO's role
• Key visual design
• Photography quality control and post-production
AICO's role
• Key visual design
• Photography quality control and post-production
InnerB – TikTok KOC Booking
The Brief
InnerB, a renowned brand from CJ Corporation in South Korea, specializes in providing health and beauty products that enhance inner well-being, particularly with its line of collagen products that promote smooth, youthful skin.
To bring InnerB closer to consumers, the Tiktok KOC booking project has been initiated to connect with promising content creators, enabling the authentic and effective dissemination of product values. This initiative offers remarkable experiences, allowing consumers to gain a deeper understanding of InnerB's benefits through genuine reviews from leading Key Opinion Consumers (KOCs).
The Brief
InnerB, a renowned brand from CJ Corporation in South Korea, specializes in providing health and beauty products that enhance inner well-being, particularly with its line of collagen products that promote smooth, youthful skin.
To bring InnerB closer to consumers, the Tiktok KOC booking project has been initiated to connect with promising content creators, enabling the authentic and effective dissemination of product values. This initiative offers remarkable experiences, allowing consumers to gain a deeper understanding of InnerB's benefits through genuine reviews from leading Key Opinion Consumers (KOCs).
Solutions
AICO supports the expansion of InnerB's brand recognition among Generation Z by connecting with influential consumers (KOCs) on TikTok. Through partnerships with KOCs in advertising and boosting product sales, AICO has successfully helped Innerb achieve over 1 million views and 15,000 likes on TikTok.
Solutions
AICO supports the expansion of InnerB's brand recognition among Generation Z by connecting with influential consumers (KOCs) on TikTok. Through partnerships with KOCs in advertising and boosting product sales, AICO has successfully helped Innerb achieve over 1 million views and 15,000 likes on TikTok.
AICO's role
• Develop a TikTok media plan in collaboration with Key Opinion Consumers (KOCs).
• Implement partnerships with KOCs through video advertisements and linked content.
• Monitor performance metrics and provide reports.
AICO's role
• Develop a TikTok media plan in collaboration with Key Opinion Consumers (KOCs).
• Implement partnerships with KOCs through video advertisements and linked content.
• Monitor performance metrics and provide reports.
Nhóc Nhí Nhố
The Brief
In the context of modern society, children need to be equipped with life skills and safety skills to confidently handle unexpected situations in daily life. However, the integration of skill education into everyday activities remains limited, making it easy for children to feel bored. How can we make learning these skills more engaging while creating an environment where children can both learn and play?</p
The Brief
In the context of modern society, children need to be equipped with life skills and safety skills to confidently handle unexpected situations in daily life. However, the integration of skill education into everyday activities remains limited, making it easy for children to feel bored. How can we make learning these skills more engaging while creating an environment where children can both learn and play?</p
Lời giải của AICO
Recognizing the importance of life skills education for children, AICO has created Nhóc Nhí Nhố—an animated series that blends entertainment with education. The series is designed to help children learn essential safety skills and smart behavior through engaging, humorous stories.
The three main characters—Nấm, Cốm, and Trứng—each possess unique personalities, making them ideal role models and companions for young viewers on their journey of learning and discovery. With an approach that emphasizes "learning through play," Nhóc Nhí Nhố not only brings laughter but also conveys meaningful life values, supporting children's holistic development.
Lời giải của AICO
Recognizing the importance of life skills education for children, AICO has created Nhóc Nhí Nhố—an animated series that blends entertainment with education. The series is designed to help children learn essential safety skills and smart behavior through engaging, humorous stories.
The three main characters—Nấm, Cốm, and Trứng—each possess unique personalities, making them ideal role models and companions for young viewers on their journey of learning and discovery. With an approach that emphasizes "learning through play," Nhóc Nhí Nhố not only brings laughter but also conveys meaningful life values, supporting children's holistic development.
Hoạt động của AICO
• Develop engaging and meaningful content
•Foster a creative storytelling approach
•Enhance community engagement
• Expand reach and accessibility
Hoạt động của AICO
• Develop engaging and meaningful content
•Foster a creative storytelling approach
•Enhance community engagement
• Expand reach and accessibility
Key Visual Lotte Mall West Lake Hanoi 1 year
The Brief
Lotte Mall West Lake Hanoi is one of the most modern and expansive complexes in Hanoi. After a year of operation, it has firmly established itself as an attractive destination, drawing a large number of visitors and fostering a strong sense of community.
To celebrate its first anniversary, Lotte Mall West Lake Hanoi is introducing a special themed visual design project to honor its journey and memorable milestones. The design will incorporate the mall’s iconic imagery alongside distinctive elements of its shopping, entertainment, and dining experiences, creating a dynamic, modern, and inspiring composition. More than just a commemorative symbol, this project reflects Lotte Mall West Lake Hanoi’s commitment to continuously delivering exceptional experiences to its customers in the years to come.
The Brief
Lotte Mall West Lake Hanoi is one of the most modern and expansive complexes in Hanoi. After a year of operation, it has firmly established itself as an attractive destination, drawing a large number of visitors and fostering a strong sense of community.
To celebrate its first anniversary, Lotte Mall West Lake Hanoi is introducing a special themed visual design project to honor its journey and memorable milestones. The design will incorporate the mall’s iconic imagery alongside distinctive elements of its shopping, entertainment, and dining experiences, creating a dynamic, modern, and inspiring composition. More than just a commemorative symbol, this project reflects Lotte Mall West Lake Hanoi’s commitment to continuously delivering exceptional experiences to its customers in the years to come.
Solutions
AICO brings an innovative solution to the key visual design project for the first anniversary of Lotte Mall West Lake Hanoi by seamlessly blending brand identity with a festive spirit. Through a creative design language, the key visual not only reflects the journey of the past year but also sets the stage for future aspirations.
Solutions
AICO brings an innovative solution to the key visual design project for the first anniversary of Lotte Mall West Lake Hanoi by seamlessly blending brand identity with a festive spirit. Through a creative design language, the key visual not only reflects the journey of the past year but also sets the stage for future aspirations.
AICO's role
• Key visual design.
AICO's role
• Key visual design.
Lotte Mall West Lake Hanoi – Tourist Guidebook
The Brief
LOTTE Mall West Lake Hanoi is a premium commercial, entertainment, and hospitality complex developed by LOTTE Group, officially inaugurated in 2023. Situated by West Lake—one of Hanoi’s most picturesque locations—it has quickly become a go-to destination for both locals and tourists, offering a luxurious atmosphere, diverse amenities, and a world-class selection of retail stores, restaurants, entertainment zones, and hotels.
To enhance visitors’ experiences and help them fully explore LOTTE Mall West Lake Hanoi, the Tourist Guidebook was created. This comprehensive guide provides detailed information on shopping, dining, and entertainment options while also highlighting ongoing promotions within the mall.
The Brief
LOTTE Mall West Lake Hanoi is a premium commercial, entertainment, and hospitality complex developed by LOTTE Group, officially inaugurated in 2023. Situated by West Lake—one of Hanoi’s most picturesque locations—it has quickly become a go-to destination for both locals and tourists, offering a luxurious atmosphere, diverse amenities, and a world-class selection of retail stores, restaurants, entertainment zones, and hotels.
To enhance visitors’ experiences and help them fully explore LOTTE Mall West Lake Hanoi, the Tourist Guidebook was created. This comprehensive guide provides detailed information on shopping, dining, and entertainment options while also highlighting ongoing promotions within the mall.
Solutions
Recognizing that developing a specialized travel guide for LOTTE Mall West Lake not only enhances visitors' experiences but also comprehensively promotes the image of the complex, AICO focuses on creating engaging content, vivid visuals, and a user-friendly narrative. The goal is to enable users to easily access information, plan their trips efficiently, and fully enjoy their journey.
Solutions
Recognizing that developing a specialized travel guide for LOTTE Mall West Lake not only enhances visitors' experiences but also comprehensively promotes the image of the complex, AICO focuses on creating engaging content, vivid visuals, and a user-friendly narrative. The goal is to enable users to easily access information, plan their trips efficiently, and fully enjoy their journey.
AICO's role
• Graphic design for the landing page
• Landing page development.
AICO's role
• Graphic design for the landing page
• Landing page development.
Trạng Nguyên Tuổi 13 – PR Pitching
The Brief
“Trạng Nguyên Tuổi 13” is an annual corporate social responsibility program under Daesang Group’s “Trân Trọng” campaign, aimed at establishing a new brand identity and creating sustainable value that ties into all business activities. In 2024, Daesang Group proudly marks its 10th year of successfully organizing this educational initiative for students at one of their most crucial stages of development.
With over 60,000 participants, the competition reaffirms its mission of serving as a rewarding and engaging platform for students nationwide. Its scope spans fundamental knowledge in key cultural fields—Mathematics, Literature, Foreign Languages, History, Health, and the Natural and Social Sciences—as well as open-ended content related to everyday life. Through this comprehensive approach, students are encouraged to cultivate their skills and showcase their talents to the fullest.
The Brief
“Trạng Nguyên Tuổi 13” is an annual corporate social responsibility program under Daesang Group’s “Trân Trọng” campaign, aimed at establishing a new brand identity and creating sustainable value that ties into all business activities. In 2024, Daesang Group proudly marks its 10th year of successfully organizing this educational initiative for students at one of their most crucial stages of development.
With over 60,000 participants, the competition reaffirms its mission of serving as a rewarding and engaging platform for students nationwide. Its scope spans fundamental knowledge in key cultural fields—Mathematics, Literature, Foreign Languages, History, Health, and the Natural and Social Sciences—as well as open-ended content related to everyday life. Through this comprehensive approach, students are encouraged to cultivate their skills and showcase their talents to the fullest.
Solutions
Sharing the same mission of promoting healthy, holistic development for children, AICO provided support and collaborated with “Trạng Nguyên Tuổi 13” in media outreach across digital news channels (PR) during the competition’s final round. This partnership helped to amplify the positive message even further within the broader community.
Information about the final round was published across a wide range of large and small media outlets, including reputable news sources (Tiền Phong, VnExpress, 24h, etc.) and publications focused specifically on education and children (Tuổi Trẻ Thủ Đô, Giáo Dục Thời Đại, Dân Trí, Thanh Niên Việt, etc.). Coverage was achieved through two main approaches: pitching and booking.
Solutions
Sharing the same mission of promoting healthy, holistic development for children, AICO provided support and collaborated with “Trạng Nguyên Tuổi 13” in media outreach across digital news channels (PR) during the competition’s final round. This partnership helped to amplify the positive message even further within the broader community.
Information about the final round was published across a wide range of large and small media outlets, including reputable news sources (Tiền Phong, VnExpress, 24h, etc.) and publications focused specifically on education and children (Tuổi Trẻ Thủ Đô, Giáo Dục Thời Đại, Dân Trí, Thanh Niên Việt, etc.). Coverage was achieved through two main approaches: pitching and booking.
AICO's role
• Develop and recommend suitable PR strategies for press outreach
• Facilitate media connections and distribution of information to press outlets
• Oversee content management and provide support for press release publication
AICO's role
• Develop and recommend suitable PR strategies for press outreach
• Facilitate media connections and distribution of information to press outlets
• Oversee content management and provide support for press release publication
CumarGold Mama – Video production
The Brief
Since 2013, CVI Pharmaceutical Joint Stock Company has made remarkable milestones in elevating Vietnamese herbs with the CumarGold product line containing nano curcumin. In 2024, CVI has the opportunity to continue the success story of this product line with CumarGold Mama - a health supplement specifically for postpartum women.
CumarGold Mama boasts a unique formula and superior quality but is still relatively new to the market. How can the product reach and build trust with its target customers?
The Brief
Since 2013, CVI Pharmaceutical Joint Stock Company has made remarkable milestones in elevating Vietnamese herbs with the CumarGold product line containing nano curcumin. In 2024, CVI has the opportunity to continue the success story of this product line with CumarGold Mama - a health supplement specifically for postpartum women.
CumarGold Mama boasts a unique formula and superior quality but is still relatively new to the market. How can the product reach and build trust with its target customers?
Solutions
Produce a video conveying the real experiences of mothers who have used CumarGold Mama and the positive changes in their lives.
Manage and operate the entire production process including casting actors, setting up the studio, coordinating filming, and handling video post-production, to create a video that harmoniously combines emotional elements and product information.
Solutions
Produce a video conveying the real experiences of mothers who have used CumarGold Mama and the positive changes in their lives.
Manage and operate the entire production process including casting actors, setting up the studio, coordinating filming, and handling video post-production, to create a video that harmoniously combines emotional elements and product information.
AICO's role:
• Managing the video production process
• Casting and coordination of actors
• Ensuring quality control in filming and post-production
AICO's role:
• Managing the video production process
• Casting and coordination of actors
• Ensuring quality control in filming and post-production
Our clients
